Roles:

• Build and align strategy for Awareness Campaign. Lead all digital marketing channels - DV360, Facebook, YouTube, Campaign Manager etc.
• Manage and execute digital marketing campaigns for Myntra platform including sale events (e.g. EORS), content marketing, and Myntra Insider marketing.
• Strong hands on experience on Biddable Media especially Facebook and Google Ecosystem (DV360/YT etc.).
• Develop growth hacking strategies, work with various internal teams to manage campaign performance and constantly optimize to improve marketing efficiencies and deliver result
• On-board and manage external marketing partners (Agencies/automation tool) to have best in class solutions to drive efficiency and effectiveness

Exeperiences:

• Minimum 6-7 years of relevant digital marketing experience with deep understanding of the adTech ecosystem with hands-on experience with existing and upcoming technologies (e.g., programmatic).
• Strong network in the ecosystem with the key digital marketing agencies and partners (esp. including Facebook, Google and large digital platforms).
• Strong stakeholder management, project management and collaboration skills
• Solid process orienteers along with high bias for action.
• Innovation mindset with ability to take risks to experiment and bring innovations to the table.
• Strong presentation, communication and stakeholder-management skills.
• Collaborative approach to work effectively with cross-functional teams.
• Analytical horsepower along with ability to drive insight from data.
• Strong creative mind to be able to contribute towards strategizing diverse campaigns.